A charity that supports people experiencing food insecurity with meals and mental health support. Ruby developed branding and a promotional campaign for the charity’s new community centre with the intention of hope-based communication.

Highlighting the charity’s positive and supportive environment was achieved through an original bold logo font reminiscent of bowl shapes, a bright warm colour palette and rounded graphics. Ruby has championed the charity’s goal of eliminating the shame of seeking help by focusing on the benefits and joy of mutual community support.